1716 W Holly Street is a2.34-acre infill development parcel inside a federally designated Qualified Opportunity Zone, improved with an existing 8,218 SF four-unit building and offered at $1,800,000. With Residential-Office (R-O) zoning permitting up to 24units per acre, it is one of the few sites this close to the University of Arkansas that pairs by-right density with Opportunity Zone tax advantages.

R-O is among the most versatile designations inFayetteville — permitting residential, professional office, and live-work use —and it allows residential density of up to 24 units per acre. Across 2.34acres, that is a development envelope of roughly 50-plus units by right (subject to setback, height, and parking standards). Build to rent, build to sell, develop office or mixed-use, or reposition the existing improvements —the entitlement runway here is wider than almost anything available near the urban core.

The Qualified Opportunity Zone designation is the multiplier. Capital deployed through a Qualified OpportunityFund can defer existing capital-gains tax, and a ground-up build or substantial improvement on this site can qualify for tax-free appreciation after a 10-year hold — exactly the value-add development the program was created to reward. (Buyers should confirm structure-specific treatment with their tax advisor.)

The demand case is unusually concrete. The University of Arkansas — the state’s flagship SEC institution and a permanent demand anchor — has reached record enrollment of more than 34,000students, while only about 6,300 are housed on campus. The university has paused housing contracts and opened a waitlist for the coming year, pushing tens of thousands of students into the surrounding rental market. This parcel sits 0.8 miles from campus and 0.1 miles from Razorback Stadium, within walking distance of the Dickson Street entertainment district — precisely the location that captive demand is chasing.

Zoom out and the tailwinds compound. The Fayetteville–Springdale–Rogers metro is the 9th-fastest-growing in the United States, home to 622,000+ residents, adding roughly 40 people a day and up 41% since 2010, anchored by three Fortune 500 headquarters — Walmart, Tyson Foods, and J.B. Hunt. The nearby $1B Drake Farms development, completing in 2026, further strengthens this submarket, and Fayetteville home prices rose20.6% year-over-year as of January 2026.

The in-place improvements make the timing work: a two-level, 1990 quadruplex on a slab foundation with central heat and air provides holding income while you entitle and design — or an owner-user footprint from day one. The 2.34-acre site (~101,930 SF) is cleared, level, outside the flood zone, with public water and sewer on-site and major road frontage on W Holly Street. No infrastructure buildout required.

Flexible high-density zoning,Opportunity Zone tax treatment, a captive and growing demand base, and shovel-ready site characteristics — for investors, builders, and developers, 1716 W Holly Street is a rare ground-up and value-add canvas in one of the country’s strongest growth markets.

Mason Capital Group brings 30+ years of Northwest Arkansas expertise and $2.4B+ in closed transactions to every engagement — including Opportunity Zone strategy, 1031 exchange positioning, and development advisory. Contact us to schedule a private showing or request the full Offering Memorandum.

Cameron Torabi  ·  Mason Capital Group  · (479) 925-3333  ·  masoncapitalgroup.com

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